One Slough alcohol unit or two?
Slough Borough Council has stepped up the profile of the ‘Know Your Limits’ alcohol awareness campaign, by displaying high visibility posters on First buses in Slough.
The aim is to increase awareness of the number of alcoholic units in drinks, and highlight the negative effects excessive alcohol consumption can cause.
This includes impaired coordination and judgement, and placing people in dangerous, risky and unwanted situations, such as accidents, violence and sexual assault.
The UK Government advises that men should drink no more than three to four units a day, and women no more than two to three.
A large glass of wine is approximately three units, a pint of ordinary strength lager is 2.3 and one bottle of an alcopop can be 1.4 units on its own.
Jatinder Matharu, assistant manager for Slough Borough Council’s Drugs and Alcohol Awareness Team (DAAT), said: “The key message with this campaign is to ensure people know their limits when it comes to alcohol.
“Alcohol can make you feel invincible when you are at your most vulnerable, so we want to expose the realities of excessive alcohol consumption.
“The posters displayed on Slough’s First buses will highlight the message to residents across the town.
“We’re not trying to demonise alcohol or stop people enjoying themselves. This is about encouraging people, especially the young, to take personal responsibility for how much they drink.”
More than 80 percent of pedestrian deaths on weekends, and nearly three quarters of peak time accident and emergency admissions, are alcohol related.
Younger people are the most likely to drink heavily, with almost half of males and nearly 40 per cent of females aged between 16 to 24 found to drink above daily recommendations.
Slough Borough Council